Case studies

The work, told honestly.

Client names are confidential under NDA — the problems, the method, and the direction of the results are real.

Community Building · KOC over celebrity

Forty small voices over one big name

Client: a premium food & beverage exporter targeting Hong Kong and coastal China

Challenge: A one-off campaign with a single celebrity influencer produced impressive view counts and almost no sales — the audience didn't trust a paid endorsement for an unknown foreign brand.
Approach: We replaced the megaphone with a circle: forty small, credible creators in food and lifestyle niches, given real product and creative freedom, with content rights secured for the brand's own channels.
Result: Authentic reviews accumulated into searchable social proof, sell-through at partner retailers improved measurably, and cost per engaged customer dropped to a fraction of the celebrity campaign.

Community Building · Platform-native content

Client: a consumer wellness brand expanding into Greater China

Challenge: The brand was reposting translated Instagram content to Chinese platforms — engagement was near zero and the account looked abandoned.
Approach: We rebuilt the format around local platform culture — real-use scenarios, note-style storytelling, comments answered in a human voice — and concentrated effort where their buyers actually research.
Result: Organic engagement multiplied within one quarter, the account began surfacing in platform search for category keywords, and the first cross-border orders came directly from platform traffic.

Rebranding · Naming & identity

Client: a B2B software firm preparing its first Asia go-to-market

Challenge: The company's English name was unpronounceable for its target buyers, its visual identity read as generic, and early prospects couldn't articulate what the product stood for.
Approach: We ran a full brand audit, developed a Chinese brand name with verified positive readings across Mandarin and Cantonese, refreshed the visual identity for both markets, and rewrote positioning around the buyer's problem.
Result: Brand recall in follow-up buyer interviews improved sharply, the new identity carried the company through its first regional trade shows, and enterprise pilot conversations opened in two markets.

Rebranding · Localization

Client: a North American industrial equipment manufacturer entering Japan and Taiwan

Challenge: Machine-translated spec sheets and sales materials were quietly killing deals — distributors found them unprofessional, and technical terms were inconsistent across documents.
Approach: We rebuilt a bilingual terminology base, transcreated the full sales kit with in-market reviewers, and rewrote the company introduction around the trust signals Japanese buyers check first.
Result: A regional distributor signed within two quarters, the sales cycle shortened noticeably, and the localized materials became the standard for every new market since.

Insights & blog

Practical guides on community building, rebranding and market entry — evergreen, and growing.

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