Case studies

Four problems we solve, told through four clients.

Client names are confidential under NDA — the problems, the method, and the direction of the results are real.

Language Translation & Localization

Technical content that finally read native

Client: a North American industrial equipment manufacturer entering Japan and Taiwan

Challenge: Machine-translated spec sheets and sales materials were quietly killing deals — distributors found them unprofessional, and technical terms were inconsistent across documents.
Approach: We rebuilt a bilingual terminology base, transcreated the full sales kit with in-market reviewers, and rewrote the company introduction around the trust signals Japanese buyers look for first.
Result: A regional distributor signed within two quarters, the sales cycle shortened noticeably, and the localized materials became the standard for every new market since.

Social Media Platform Strategy

Client: a consumer wellness brand expanding into Greater China

Challenge: The brand was reposting its English Instagram content to Chinese platforms with translated captions — engagement was near zero and the account looked abandoned.
Approach: We audited where their actual buyers spend time, concentrated effort on Xiaohongshu and WeChat, and rebuilt the content format around local visual culture: real-use scenarios, note-style storytelling, and community replies in the brand's own voice.
Result: Organic engagement multiplied within one quarter, the account began appearing in platform search for category keywords, and the first cross-border orders came directly from platform traffic.

Influencer (KOL) Marketing

Client: a premium food & beverage exporter targeting Hong Kong and coastal China

Challenge: A previous one-off campaign with a single celebrity influencer produced impressive view counts and almost no sales — the audience didn't trust a paid endorsement for an unknown foreign brand.
Approach: We replaced the big-name strategy with KOC seeding: dozens of small, credible creators in food and lifestyle niches, given real product and creative freedom, with content rights secured for the brand's own channels.
Result: Authentic reviews accumulated into searchable social proof, sell-through at partner retailers improved measurably, and cost per engaged customer dropped to a fraction of the celebrity campaign.

Rebranding

Client: a B2B software firm preparing its first Asia go-to-market

Challenge: The company's English name was unpronounceable for its target buyers, its visual identity read as generic, and early prospects couldn't articulate what the product stood for.
Approach: We ran a full brand audit, developed a Chinese brand name with verified positive readings across Mandarin and Cantonese, refreshed the visual identity for both markets, and rewrote positioning around the buyer's problem rather than the product's features.
Result: Brand recall in follow-up buyer interviews improved sharply, the new identity carried the company through its first regional trade shows, and enterprise pilot conversations opened in two markets.

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